When Rob Dyrdek started the largest skateboarding contest in history he created awareness for the league by starring in this series of commercials for ESPN. Dyrdek wanted to express his frustration with overcrowded skate contests by showing what bat and ball sports would be like under the same conditions. When he collaborated with UXE to conceptualize a smart, funny way to translate his message, these original and amusing commercials emerged airing during the entire street league season on ESPN.
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It’s amazing the amount of people willing to risk death for this photo at Abbey Road – UXE crew included!