Oakley boasts one of the world’s most fascinating and innovative brand activations in existence. By cross-marketing action sports athletes with celebrities they create content that is unique and original. UXE manages all lifestyle entertainment for the brand and documents various events including “Learn to Ride”, which encompasses motocross, surf, auto racing, mountain biking, and golf. Celebrity support includes Lil Jon, Jessica Chastain, Slash, Joy Bryant, and cast members of Vampire Diaries and True Blood.
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It’s amazing the amount of people willing to risk death for this photo at Abbey Road – UXE crew included!